The revamp strategy seems to have had a hurdle right now.
Life OK decided to bring in a major change this year as the channel decided to plan a revamp earlier. From launching a new range of shows to introducing several timeslot changes, the channel has been on toes since the beginning of the year. With several shows already launched and a few coming up, the revamp has hit a bit of a roadblock currently.
Yes. That’s right! One of the prime shows in the revamp strategy is now all set to set go OFF-AIR in merely 3 months of being launched and that show is ‘Har Mard Ka Dard‘.
The show was launched back in February and though was termed to be an underdog, it had a good backing in terms of content and direction. However, the show never took off when it comes to the ratings and due to repeated instances of poor ratings, the channel has decided to pull the plug on the show.
Infact, the lead actor of the show, Faisal Rashid was shocked on the development as he couldn’t understand why did the show not work.
The channel already has ‘Ghulaam’, ‘Prem Ya Paheli? – Chandrakanta’ and ‘Sher-E-Punjab: Maharaja Ranjit Singh’ on-air which have been launched at the beginning of the year.
What do you have to say about the development? Leave your comments below.